Tuesday, December 29, 2009

First Big Idea for 2010: The LipSync Project

I have so many fabulous things planned for 2010!

Lots of exciting new products & projects are in the works - I'm unbelievably excited!

And one of the things I'm most thrilled about is expanding my LipSync line of natural lip care: mineral tinted lip butters, glosses, plumpers and more.

Since I'll be introducing fresh items, developing new flavors & shades and launching some amazing new all-natural lip care products, I've decided that my LipSync line will grow big enough to warrant it's own shop on Etsy.com!

I've established the shop - with a cool new logo & banner! - and just need to start listing inventory. Check it out: http://LipSync.etsy.com

So I thought that this might be a great time to announce a new Blog Series: "The LipSync Project: 15 Days of Treats for Your Lips"

Those of you who were with me earlier this year for 'The Lather Project: 30 Soaps in 30 Days' may remember what fun it was! I learned so much and made lots of new friends. It was a wonderful experience and I vowed I'd do it again - possibly even once a year. So I thought that with the opening of the LipSync shop, the timing is perfect for another series.

So this month, I'll begin The LipSync Project, creating 15 different lip products in 15 days! I'll work on everything from lip balms & butters to glosses and plumpers, as well as lip exfoliators, creams and other all natural lip treatments.

Here at Bellissima, we are very passionate about lip care - I've written blog posts and squidoo lenses about it, and hope my new blog project will reinforce my commitment to providing information about natural ingredients and skin care and offering healthier alternatives to traditional cosmetics.

So join us over the next month for lots of great fun!

And if you've got any suggestions for The LipSync Project - lip gloss colors you've always wanted a more natural version of, for example - I'd love to hear about it! Feel free to leave a comment....

Monday, December 14, 2009

Guidelines on Getting It There by Christmas

It's not too late.... honest!

With so many people shopping online this Holiday Season, it's important for buyers (and sellers!) to acknowledge deadlines. Sales deadlines, ordering deadlines, shipping deadlines, postal deadlines, etc.

It can really make your head spin!

What's the best way to make sure that gift you ordered online is going to be under the tree on Christmas Day?

Here's a list of my helpful

Online Holiday Shopping Tips for Buyers:

View the US Postal Service's Holiday Shipping Deadlines at: http://www.usps.com/holiday/shippingcalendar.htm

*Although no delivery is guaranteed (except 'Guaranteed', of course), the USPS has fairly accurate cut-off shipping dates.

View the online seller's shipping policies

*Does the Seller ship on the same day, or within a day of ordering? Even if Priority Mail delivers within 3 days, it won't matter if the Seller's policy is to ship only on Wednesdays and you've ordered on a Friday!

See if the Seller offers a variety of shipping options, like Priority or Express mail

*Many Sellers offer several different shipping options, including alternative carriers in the event a package needs to get there fast.

Look for shipping upgrades at reduced rates

*Some Sellers will offer an upgrade from Parcel Post or First Class Mail to Priority or Express Mail for a minimal fee - in many cases, the price difference may be negligible and well worth it!

Communicate the need for prompt delivery with the Seller

*Send the seller an email before purchase and let them know by what date you need the package - most Sellers will be upfront with you and let you know if it's feasible for them to honor your request.

Ask the Seller to provide you with your package's Tracking or Delivery Confirmation Number

*Knowing where your package is - or at least knowing it's on it's way! - will provide security and peace of mind during this stressful Season.

Look for complimentary gift wrapping services

*Having your Gift pre-wrapped can save lots of time, especially if arriving at the last minute!

Look for Sellers who'll ship to alternative addresses

*Many Sellers will send your gift directly to your recipient, and with nominal or absolutely no additional fees - a real time saver!

Following these Guidelines will hopefully help relieve some of the stress of Holiday Shopping - and shipping - online!

If you have any other online buying tips
to pass along, please post them by adding a Comment!

Friday, December 4, 2009

The Value of Customer Testimonials - Both Giving & Receiving

We all know how important Customer Testimonials are to our businesses - particularly small businesses. Most indie businesses benefit from word-of-mouth advertising more than any other - and flattering reviews, positive feedback and satisfied customer testimonials are incredibly valuable and often translate into sales.

We at Bellissima are profoundly grateful for our own favorable reviews and are accustomed to asking permission to reprint complimentary comments for our own marketing purposes. And with appreciation, we're always glad to offer them up for products and companies we truly believe in.

I recently blogged about sending out Bellissima's first email newsletter (better late than never!) and my experience with http://www.hostway.com/ 's new Newsletter Broadcast.

I was so impressed with Hostway's simple set-up, ease of use and attractive designs - and was so proud of myself for finally getting our Newsletter issue under control - that I had written a glowing review on my blog, never giving it a second thought.

But shockingly (as most things tend to happen to me - & Bellissima), I received a phone call the next day from Hostway. They were making a customer service call, asking if I knew about or had used their new Newsletter Broadcast service. I let them know that I did, and had - and they asked for my opinion. I directed them to my blog post - since it was all right there in black and white for all the world to see - why shouldn't they?

It was funny really, and quite serendipitous.

Hostway was working on promoting their Newsletter Broadcast, including details in their own monthly email newsletter, and thought a customer testimonial fit in perfectly with their plans. I gladly approved excerpts from my blog post for a quote and gave my permission for them to use.

I received their Newsletter just yesterday - and was thrilled to see my quote published on the page! But even more thrilling was clicking the link and seeing my full product review - with a screenshot of Bellissima's Newsletter - right on their website!

I'm flattered to have been chosen to represent Hostway's customers, but even more than that, I'm thrilled to endorse a product that I truly believe in - and one that's helping me build my business and making it more successful!
Oh, and if you'd like to subscribe to Bellissima's monthly Newsletter, you may do so here!

Tuesday, December 1, 2009

Bellissima Black Friday Sales Extended Through 12.31.09!

Just a very quick post today, but a pretty big

I've decided to extend all the Bellissima Black Friday - Cyber Monday Discount Promo Codes through December 31st, 2009!

Just check this post or click on the link below for all the Specials and insert the Promo Codes during Checkout for the Discount:

So stop by BellissimaMinerals.etsy.com or www.bellissimatruccominerale.com to save through the end of the year!

Tune in for more of the Bellissima Holiday Shopping Guide coming soon!