Friday, July 31, 2009

New Product Launch: Bellissima Mineral Makeup Setting Spritz

As I mentioned in yesterday's post, I'm working on several new product launches for Fall - and in time for the Holidays!

The one I'm most excited about is a product that's been requested for a few years now - yes, I said years. When we first introduced Bellissima Mineral Makeup, I believe it was during the first week that a customer asked if we had a Mineral Makeup Setting Spray. We didn't, but the seed was planted... and we've been working on it ever since!

The thing is, I didn't want 'just' a mineral setting spray - I wanted something that would be great for all skin types, would improve the look of skin and the minerals, that would be skin-healthy - and would actually work!

And of course, in true Bellissima style, it had to be as natural as possible and completely free of oils, alcohol, parabens, synthetic fragrance and, as I found out through my research, propylene glycol.

Propylene glycol, while 'natural', may cause eye or skin irritation, and as far as I'm concerned, just doesn't belong in a leave-on product that will be misted on the face. Since it's main purpose in this type of application is moisturization, I figured I could replace it with ingredients more appropriate and certainly less controversial.

And so, after much research and testing, I developed Bellissima Mineral Makeup Setting Spritz!

The ingredients are simple and healthy:

  • Floral Waters of Rose, Rosehip and Lavender for astringent and antibacterial properties, their vitamins and nutrients, as well as for their aromatic and aromatherapeutic qualities
  • White Willow Bark Extract for its astringent, moisturizing and toning properties
  • Green Tea Extract for its antioxidant, anti-inflammatory and soothing properties
  • Chamomile Extract for its anti-inflammatory, soothing and healing properties
  • Rose Canina Extract for its emollient, astringent and antioxidant properties
  • Vegetable Glycerin for moisturizing and emolliency
  • Citric Acid for balancing ph
  • Aloe Vera Juice for its moisturizing, anti-inflammatory and healing properties
  • Vitamin E (Tocopherol T-50) for its antioxidant, photoprotectant and moisturizing properties
  • Silver Citrate, which in conjunction with Citric Acid, is part of a natural preservative system known as Tinosan SDC - which is free of parabens, formaldehyde and phenols.

And I'm so, so pleased with the finished product and it's performance!

It's main purpose is to set your mineral makeup application to help prevent smudging and smearing and help reduce the need for touch-ups throughout the day. It provides a protective layer that seals the minerals and helps in resisting water, humidity, even tears. And the vitamin and nutrient rich ingredients will also help provide moisture, reduce inflammation and provide anti-aging benefits!

It can also be used as a gentle leave-on toner after cleansing and as a primer beneath your mineral makeup. I leave mine in the fridge during the summer months to provide a cooling, refreshing spray of moisture anytime I need it!

Bellissima Mineral Makeup Setting Spritz, 2.4oz in a conveniently sized spray bottle, is now available at two of our online shops:

If you have any questions or have given it a try, feel free to leave a comment!

Thursday, July 30, 2009

Back From an Unintentional Blog Vacation!

I feel just horrible...
oh so neglectful...

Here I was, thinking I was working towards a lifelong habit of daily journaling and a true love affair with my Blog.

One of my goals for 'The Lather Project: 30 Soaps in 30 Days' was to develop a strict routine of posting to my Blog on a regular basis - and I've dropped the ball already. I posted several times after the Series ended (and actually thought I was doing pretty well!), but haven't since.

I can be quite hard on myself, especially about things like this, but I don't plan to drag on about it.

What I will do however, is update on what has been occupying all my time when I haven't been blogging:
  • I've been working on reorganizing and streamlining the Bellissima shops. We have several shops, as well as a 'Main' website ( and working on those and getting them organized and updated has been very time consuming!

  • I've been recruiting new Bellissima Affiliates. Bellissima has a wonderful work-from-home Program that allows people to get discounts off of our products, promote Bellissima and earn money while doing it! We have some amazing and successful women working with us now, and I'm personally proud of each and every one of them!

  • I've been working on producing more beautiful product photos! Selling online means being as visual as possible - with both pictures and words, so I've been trying to improve on our photos and product descriptions!

  • I've been developing some new items for the Fall Season. We've got some big product launches in store for our customers, including the much requested All Natural Mineral Makeup Setting Spray!

  • I've been preparing for the Holidays! It's never too early to start getting ready for retail's biggest selling season, and we've all been scurrying around like elves planning and strategizing for the Holidays!

  • I've been working on ideas for the next Blog Project! I had so much fun doing The Lather Project that I want to make sure I've got two blog series' planned a year. I don't want to give anything away, but we're planning on expanding our Spa, Bath & Body line soon - possibly in time for the Holidays!
  • All of these activities (and more, trust me!) has kept me pretty busy - but I never want to be so busy that I can't update my blog. No more unanticipated, unintentional, unplanned blog vacations! I am publicly re-dedicating myself to blogging on a regular basis, and making Bellissima's Blog a huge priority for my and my business.

So stay tuned - there's a lot more to come!