Monday, February 14, 2011

Change Is Good, Change Is Good, Change Is Good...

Change Is Good...

It's what I keep telling myself, even though I completely dread the thought. Not about everything - I actually enjoy change in many forms: the change of seasons, change of attitude, a change of heart... even the change of life doesn't scare me half as much as the change I'm experiencing right now.

We're changing the Bellissima Minerals Logo.

We've had the same logo that I created for us back in 2005 - and it's time.

While the 'old' logo defined us and served it's purpose for a very long time, allowing us to be easily recognized and distinguished us from other brands very well, it just wasn't representative of Bellissima as a business any longer.

Since the initial logo creation, Bellissima Trucco Minerale ('gorgeous mineral makeup' in Italian, in case you were wondering) has expanded into Lip Care, Handmade Soap, Skin Care and Spa, Bath & Body Products. We've also introduced Foot Care and Facial products, and are now working on Hair Care and Nail Care.

So we felt we needed to update our Logo to better reflect the developments in our business. We wanted it to be more current, more hip, more clean, crisp, clear and concise. We wanted it to be brighter and more distinct - striking, even.

But we also needed it to be authentically Bellissima - not so far off base from the old logo that our customers didn't recognize us... just an updated, cooler version. And we think we did it. We're pretty happy with the results.

Take a peek:

But now for 'the change'... switching everything over to a new logo is a huge challenge. And could be a tremendous financial undertaking if done all at once. But as a small business, that's just not an option for us. So we'll be doing it piecemeal...

Just a few things at a time, starting with the mineral cosmetics, paperwork and the websites. We'll change the labels on the jars and invoices first, then slowly move onto all the other products. We'll have to remember all the minor things we hardly think about anymore, too - like return address labels and email signatures. But we'll move gradually, in intervals, until we've completely changed over to the new Logo. It'll be stressful, but also thrilling!

And so, I'm excited to officially introduce the new 'Face' of Bellissima to the public - that's you, my loyal and ever so appreciated Blog Readers!

Please don't hesitate to tell me what you think!

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