Some things just plain puzzle me.
The effect that the word
'FREE' has on some people is one of them.
Now, I've done lots of promotions (and still do fairly often) in my online stores offering free gift with purchase, some more successful than others. And I know that the success of this strategy is completely dependant on the number of people viewing the offer, and are willing to buy. But this particular topic is one I'll save for another day.
What I'm talking about here is offering something totally free, no strings attached, no hidden fees, not even a self-addressed-stamped-envelope.
A few months ago, I posted a Squidoo Lens titled "Find Free Mineral Makeup Samples Online" (www.squidoo.com/freemineralmakeupsamples)- offering a list of companies that offer free (and almost free) samples of their products on their website. Of course, Bellissima is one of them, but there are many other fine companies listed as well. I've twittered about the lens, promoted it on my sites and in listings and tagged it properly for search engine optimization. Not one person has visited it this week!
Another aspect to this is my website, where I promote our free sample offer. We will send 5 free samples to anyone in the US who requests them - totally free of charge. It's mentioned on both the Home Page and on the Contact Us Page, where there's a simple form to fill out (http://www.bellissimamineralmakeup.com/). Now, I know that my site has had over 350 visitors this week and at least 65 have viewed the Contact Us page, however I haven't had one request for free samples!
Statistics tell me that thousands of women are trying mineral makeup for the first time every day. Is it that we're so jaded that we, as consumers, think there's a catch? If it sounds too good to be true, it is? Am I being a bit naive in thinking that by offering free samples, I'm not only getting Bellissima products into the hands of prospective buyers, but I'm also initiating a relationship with my potential customer, establishing a sense of trust and loyalty and promoting a healthy alternative to traditional cosmetics? The phrase 'I can't even give it away' comes to mind. And it's a bit baffling - to say the least! I just can't seem to wrap my head around it.
So tell me, why does the word 'FREE' turn you off?